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Subaru appoints dealer with rally heritage

Time 7:32 am, September 27, 2013

a328a9ff-813b-4d58-aa6a-dfdd8abe6cc9JAPANESE marque Subaru has appointed a new dealer in Newcastle.

Based on West Road in the West End of the city, Subaru Newcastle is a new business established by Louise Parker and her father Peter Dalkin.

The father and daughter team are also directors of Wingrove Motor Company, a family-owned business with roots in the area dating back to 1925 and with a reputation for delivering industry-leading standards of customer service.


The dealership has a newly-constructed 200 square-metre showroom, purpose-built to house the full range of Subaru vehicles

Full sales, aftersales, and servicing facilities are available on site, partnered by a fully authorised workshop and repair centre.

Having competed in high-level rallying in the 1980s, including entering the second ever Paris-Dakar event, Dailin’s experience and passion for motoring is unrivalled, something that has clearly influenced his daughter, and dealer principal, Louise.

But the pair are not the only experienced members of the Subaru Newcastle team – the staff on site can lay claim to more than 1000-years of combined professional industry expertise.


‘My father’s connection to rallying is really where our links to the Subaru brand were born; everyone knows of Subaru’s impressive competition legacy in the sport,’ said dealer principal Louise Parker.

‘Subaru is known across the car industry for its legendary reliability – we’re confident that we can live up to this promise and exceed the expectations of our customers.’

Paul Tunnicliffe, managing director for Subaru UK, added: ‘Subaru UK’s expanding dealer network was recently ranked second in the country in the influential Auto Express Driver Power survey, testament to our dealers’ commitment to customer satisfaction.

‘For us, the customer experience is all about good technical knowledge and developing relationships with our customers, and we’re certain that Subaru Newcastle will uphold these values in its dealings with customers across the region.’

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer. In October 2021 he became Car Dealer's associate editor.

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