9:36 am, November 1, 2018
SWANSWAY Group has renewed its partnership with BCA for two years in an exclusive remarketing deal that will see more than 7,000 vehicles handled a year.
Two sales a week will take place at BCA – every Wednesday at BCA Preston and every Friday at BCA Nottingham, pictured. Swansway operates 14 franchises across 20 sites in the north-west of England and Midlands.
Cars and commercial vehicles will feature in the sales programme and all sales will be available to Live Online bidders.
All eligible vehicles will be offered under the BCA Assured scheme. Swansway uses the BCA Dealer Pro system across the group, meaning every incoming part-exchange vehicle will be appraised and valued using BCA’s cloud-based service.
Peter Smyth, group director for Swansway, said: ‘BCA has an unrivalled reach in the market and a proven track record in building successful sales programmes that generate a loyal following from buyers.
‘The BCA Dealer Pro system allows us to efficiently manage our part-exchange processes and support our used car sales programme. The team at BCA go the extra mile to ensure we get an efficient and well-managed remarketing programme that delivers real benefits across our retail group.’
BCA is supporting the sales programme with a strategic marketing campaign that includes branded e-marketing and online awareness through its website, Auction View bulletins and Showroom feature.
Maria Brewin, major account manager at BCA, said: ‘The Swansway sales programme offers a wide selection of desirable used stock to our buyer customers and we are delighted to renew our partnership for a further two years.’
MORE: BMW Group and BCA combine as new Nottingham facilities are launched
MORE: BCA cycle challenge raises £100,000 for charity
MORE: Swansway Peugeot Chester dealership enjoys £300,000 facelift
