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TH Boler partners with GForces and iVendi to build new website

Time 5 years ago

PRESTIGE used car specialist TH Boler has partnered up with GForces and iVendi to launch a new website. 

Based on GForces’ NetDirector Auto V10 website and using a range of iVendi’s online motor finance tools, the new platform is designed to help drive sales.

The Oxfordshire-based company, which specialises in luxury and sports marques, will be using iVendi’s Quoteware finance calculator and its Car Finance Checker finance pre-qualifier.

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Quoteware is an online finance quotation tool designed to integrate directly into websites and provide customers with fast, accurate motor finance quotes. Meanwhile, Car Finance Checker uses lender criteria to enable customers to check the likelihood of receiving approval for finance from the panel of lenders used by each vendor across a range of products.

Tim Boler, director at TH Boler, said: ‘GForces and iVendi were chosen because their online tools were able to meet the needs of our business very closely.

‘It is our aim to use technology to really drive motor finance sales online. We are impressed with both GForces and iVendi’s innovative range of products that we believe will help us to manage a connected customer journey.’

Chris Masters, head of business development at iVendi, explained: ‘We have worked closely with TH Boler to ensure that iVendi’s product range supports both the business and their customers and are convinced that is will deliver strong results.’


Paul Hilton, sales director at GForces, added: ‘It’s great to work with retailers like TH Boler. They really understand the power and importance of digital, especially the place finance has within the online customer journey. With the launch of TH Boler, our partnership with iVendi continues to grow in strength.’

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Car Dealer has been covering the motor trade since 2008 as both a print and digital publication. In 2020 the title went fully digital and now provides daily motoring updates on this website for the car industry. A digital magazine is published once a month.

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