• Car Dealer Plus
No Result
View All Result
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
No Result
View All Result

Tiny number of new car buyers have paused purchasing plans during second lockdown

James Baggott by James Baggott
November 24, 2020
0
Home News

Only a small amount of car buyers have paused their plans to buy a new vehicle during lockdown, according to new research.

What Car? found the number of buyers looking to purchase ‘within four weeks’ dropped just four per cent in the first two weeks of November.

Some 16 per cent of active new car buyers on the What Car? platforms were looking to buy within a month in November, a drop from just over 20 per cent in September and October.

Jim Holder, editorial director of What Car? publishers Haymarket Automotive, said it’s pleasing to see demand still remains strong during the lockdown.

He said: ‘While there has been a reduction in interest from car buyers from the peak months into September, demand does remain strong, with users of whatcar.com still marginally up year-on-year for the duration of November so far. 

‘Consumer interest is clearly there, while dealers have largely done an excellent job of communicating that they remain open for business even though their doors are closed.’

Car dealers have been operating click and collect and home delivery sales during the second lockdown and today were buoyed by news they will be allowed to open even under the toughest Tier 3 restrictions when they come in next week.

Holder added: ‘Inevitably, the reduction in demand comes from buyers who were looking to buy in the short-term, something lockdown has simply made harder. 

‘According to our weekly research of in-market customers, the average share of buyers looking to purchase within four weeks in September and October was 20.13 per cent. In November, following the lockdown announcement, this declined to 16.08 per cent.

‘Clearly the vast majority of buyers are comfortable with the prospect of shopping for their next vehicle predominantly online. 

‘What will be interesting to see from the registration figures is whether they complete a transaction during this time, or whether they wait until doors open again to visit dealerships.

‘While nobody expects the surge of interest there was in June, all our data suggests that when conditions allow there will be a healthy level of interest among car buyers.’

What Car? New Car Buying won this year’s Extra Mile Award at the Car Dealer Power Awards. Find out more about the win here.

  • Register as a Car Dealer member and get more out of the website here
  • Car Dealer Mag issue 153 is out now – Read it here
  • Join our breaking news WhatsApp group – Click here to join now

Related Posts

Waylands Kia Reading with John O'Hanlon
News

Waylands joins Kia network with first franchise in Reading

February 23, 2021
News

Showrooms staying closed until April 12 is disappointed but not a disaster, says industry expert

February 23, 2021
Car dealing icon Mike Brewer launches new motoring website
News

Mike Brewer says a fond ‘Ta-dah!’ to California as Wheeler Dealers comes back to UK for filming

February 23, 2021
Mistubishi Outlander PHEVs lined up
News

Mitsubishi Motors could U-turn on decision to stop selling cars in Europe by building them in France

February 23, 2021
Used car test drives during lockdown 3
News

Test drives are allowed during lockdown three after legal experts receive confirmation from Trading Standards

February 23, 2021
Used car market stronger than ever as August sees sales up by nearly 50 per cent for Big Motoring World
News

Scottish car showrooms can reopen to let customers complete deals on appointment basis

February 23, 2021

Want the latest news?

Sign up to Car Dealer's daily news email updates

Subscribe
How many car dealerships does each manufacturer have in the UK? Car Dealership Locations List 2021 revealed
News

How many car dealerships does each manufacturer have in the UK? Car Dealership Locations List 2021 revealed

February 18, 2021
Used Car Awards with Mike Brewer and James Baggott graphi
News

Who won what at the Used Car Awards 2020? Mike Brewer reveals our winning car dealers

February 11, 2021
Car Dealer issue 156 front cover and Used Car Awards
Online Magazine

Out now: Car Dealer issue 156 features our Used Car Awards, H.R. Owen CEO Ken Choo and lots more

February 23, 2021
Used car market stronger than ever as August sees sales up by nearly 50 per cent for Big Motoring World
News

Opinion: Here are 10 reasons why I think there’ll be a rapid recovery in car sales when lockdown ends

February 16, 2021
Trophy Cars forecourt
News

Investigation: Meet the hyper-specialist car dealers making their money from weird and wonderful motors

February 11, 2021
Become a Car Dealer Plus member and get more out of this website including free legal advice
News

Become a Car Dealer Plus member and get more out of this website including free legal advice

January 15, 2021
Car Dealer Top 100 – The list in full of the most profitable car dealers in the UK
Car Dealer Top 100

Car Dealer Top 100 – The list in full of the most profitable car dealers in the UK

February 10, 2021
Bitcoin ATM terminal
News

Will car dealers in the UK accept Bitcoin for payment? Dealers speak out after Tesla plans to accept cryptocurrency 

February 18, 2021
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
Call us: 020 8125 3880

© 2020 Blackball Media

No Result
View All Result
  • Car Dealer Plus
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100

© 2020 Blackball Media

Log In
Register
Register
Server C