Trendsetting Chevy deal

Time 7:00 am, October 17, 2008

046346500_1224149246.jpgCHEVROLET has introduced a fixed-price PCP incentive that aims to get credit-crunched, confidence-shot customers back into the showrooms.

From £125 a month, buyers can buy an Aveo, Lacetti or Captiva – and benefit from three years’ freedom from unexpected costs.

How so? Because the deal includes three years of road tax, servicing, breakdown cover and, of course, warranty.

As the brand stresses, all customers then have to fork out for is fuel and insurance.

It requires a 25 per cent deposit, and has a 7.9 per cent APR. Car Dealer wonders if it’s the first of a raft of such incentives, targeted at showing customers that new cars needn’t cost a fortune? We’ll be watching takeup with interest…

Are you introducing incentives like this to get people into cars? If so, let us know the details, and we’ll publish the best!

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Car Dealer has been covering the motor trade since 2008 as both a print and digital publication. In 2020 the title went fully digital and now provides daily motoring updates on this website for the car industry. A digital magazine is published once a month.

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