Subaru of Wichita, Kansas, attracted criticism for using non-union labour when it embarked on a programme of building works at its showroom.
Angry representatives of the United Brotherhood of Carpenters and Joiners put up a banner at the site reading ‘Shame on Subaru of Wichita’.
However, quick-thinking bosses at the dealership turned the situation to their advantage… and the slogan now reads ‘Shame on Subaru of Wichita . . . for having unbeatable prices’.
A marketing and media spokesman for Subaru told the local Wichita Eagle newspaper the response to the signs had been ‘unbelievable’.