US dealership turns protest to its advantage

Time 10:17 am, March 19, 2014

carlotA SUBARU dealership in America has fought back against protesters by completely changing the meaning of a banner they put up outside its premises.

Subaru of Wichita, Kansas, attracted criticism for using non-union labour when it embarked on a programme of building works at its showroom.

Angry representatives of the United Brotherhood of Carpenters and Joiners put up a banner at the site reading ‘Shame on Subaru of Wichita’.

However, quick-thinking bosses at the dealership turned the situation to their advantage… and the slogan now reads ‘Shame on Subaru of Wichita . . . for having unbeatable prices’.

A marketing and media spokesman for Subaru told the local Wichita Eagle newspaper the response to the signs had been ‘unbelievable’.

Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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