Vertu staff are challenged to have Haircuts for Heroes in aid of frontline NHS staff and volunteers


Time 6:16 pm, April 15, 2020

Dealership group Vertu Motors has launched a Haircuts for Heroes challenge to raise £20,000 for frontline NHS staff and volunteers caring for Covid-19 patients.

It’s asking colleagues who are going down the DIY hairdo road during lockdown to donate some of what they would have normally spent at their barbershop or salon to its appeal in aid of NHS Charities Together.

They are also being encouraged to publish ‘before’ and ‘after’ pictures on social media and try to get their friends to follow suit – or should that be ‘follow hirsute’?and after chief executive Robert Forrester tweeted about it, people were keen to show off their endeavours

while some vowed they would do so shortly…

Vertu Motors has published an online template for people to use –  which adds that people can also donate without cutting their hair. Donations can be made via

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John Bowman's avatar

John has been with Car Dealer since 2013 after spending 25 years in the newspaper industry as a reporter then a sub-editor/assistant chief sub-editor on regional and national titles. John is chief sub-editor in the editorial department, working on Car Dealer, as well as handling social media.

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