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VW’s new appointment

Time 11:38 pm, February 1, 2012

GERMAN firm Volkswagen has announced the appointment of Ian Plummer head of retail operations for its passenger cars in the UK.

Plummer takes up his new role at the company’s UK headquarters in Milton Keynes on February 1, 2012, and replaces Alex Smith who recently became director of Volkswagen Commercial Vehicles.

Plummer joins Volkswagen from Renault, where he has worked for the past 15 years.


During that time he has held a wide range of roles at both the company’s head office in Paris and in the UK.  He has a strong retail background having been managing director of Renault Retail Group UK before becoming the director of Commercial Operations for Renault UK.

Commenting on his appointment, Plummer said: ‘I am thrilled to be joining a brand with such a huge pedigree as well as ambition, and at what is a very exciting time given the pending arrival of a number of new products including the Up.  I’m looking forward to playing a strong part in Volkswagen’s continuing success.’

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large from 2014 and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer. In October 2021 he became Car Dealer's associate editor.



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