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VW website evolves

Time 12 years ago

Volkswagen has expanded the functionality of its UK website, www.volkswagen.co.uk.

No doubt with an eye on next year’s Ewards, the maker says the changes help customers find information more quickly.

Improvements bravely include ‘eBay’ style ratings. Here, customers can offer feedback on dealers, rating them by per centage.

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It’s location-specific, as it’s linked to a customer dealer search by town or postcode.

Buyers can also book test drives online. The car, retailer and time slot, within a two-week period, can be selected.

And there is an RSS feed, ensuring interested customers are alerted to any new site additions straight away.

Marianne Nicholas, relationship marketing manager at Volkswagen UK, said: ‘We thought long and hard about publicising these scores on the website, but decided it was the right thing to do, if we wanted to give customers a choice based on real information from other buyers’ experiences.

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‘The supplying retailer and service received are just as – if not more – important than the products our customers buy, and we believe they should be able to make an informed choice.’

Ewards

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Car Dealer has been covering the motor trade since 2008 as both a print and digital publication. In 2020 the title went fully digital and now provides daily motoring updates on this website for the car industry. A digital magazine is published once a month.

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