7:25 am, June 4, 2026
Amari Supercars has reported a rise in profits for 2025 – a year which saw a number of high-end rivals fall by the wayside.
Accounts published via Companies House show that the high-end retailer made a pre-tax profit of £1.49m in the 12 months to December 31, 2025.
The figure is up almost 32% on 2024’s profit-before-tax figure of £1.13m, boosted by an 8% rise in income from vehicle sales, to £25.83m.
Overall, the firm generated £26.28m in revenue, up almost 8.5% on the previous year, with gross profit margins rising from 6.72% to 7.4%.
Bosses have put the success down to their team’s ‘wealth of knowledge or experience’ and say that they have been helped by the decision to steer clear of the sale or return (SOR) model.
SOR has found itself under the spotlight in recent months, following the collapse of both GVE London and Targa Florio last year.
Car Dealer reported in April that GVE London was still holding some customer cars, months on from its collapse, with investigations ongoing to establish who actually owns the vehicles.
Amari, which aims to buy its stock, has had no such headaches and says things are looking positive going forward.
Writing in the accounts, director Sheikh Syed, said: ‘The company ethos is simple, Amari Lifestyle Limited trading as Amari Super Cars buy the best cars and sell them to the best buyers utilising years of experience which allow us to offer only the exceptional examples.
‘The business model is unique in that the company aim to buy its stock unlike competitors who predominantly sale or return vehicles.
‘This is where the company demonstrates its strength and buying power over other dealerships who do not have the wealth of knowledge or experience that is offered at Amari Super cars coupled with excellent buying power not reliant on external funding.’
Elsewhere, the accounts show that Amari’s staff costs dropped from £236,231 to £215,415, with the workforce going from an average of 13 to 12 employees.
At the end of the period covered by the accounts, the firm had cash reserves of £4.6m, compared to £2.83m 12-months earlier, and net assets totalling £8.47m, up from £7.51m.
Syed added: ‘The company has traded for over 15 years.
‘At the year end the company performed exceptionally and continues to grow demonstrated in the company retaining good levels of profit and enhanced turnover.’
Amari Supercars bosses Sheikh Amari and Syed previously spoke to Car Dealer for our Selling Supercars video series. You can watch the video at the top of this story.
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