11:17 am, January 8, 2026
Peter Vardy Group has returned to profit after a drastic period of change for the firm.
The firm has spent the recent years re-shaping its business, largely turning away from automotive retail, in favour of more diverse interests.
It now appears that the approach is starting to pay off as accounts, recently published via Companies House, show a small pre-tax profit of £18,000 in the extended 15-month financial year to the end of March 2025.
While that figure is well short of the what the company was making in its height as a dealer group, it represents a complete turnaround on last year’s pre-tax loss of £10.93m.
Since then, the firm has ditched the majority of its retail operations as it looks to diversify.
The firm now only represents Porsche, having previously been partnered with the likes of BMW, Mini, Jaguar, Land Rover, Omoda, Jaecoo, MG and Ora.
Where it once relied largely on car sales for profit, the outfit has now invested heavily in its CarMoney automotive finance business as well as its profitable real estate investment business, which held £17.5m in investment property at the end of the accounting period.
Elsewhere, the group also invests in startups via Peter Vardy Global Ventures and does philanthropic work through the Peter Vardy Foundation.
The year also saw the group close its FlexAuto leasing business as part of a major drive to streamline operations.
Reflecting on a period of significant change, boss Peter Vardy said: ‘The 15 months to 31 March 2025 marked a significant step in the execution of the Peter Vardy Group’s three year strategy.
‘In the previous strategic report for the year ending 31 December 2023, we outlined the first step in our strategic shift by divesting our used car supermarket division and making substantial investments in CarMoney and other disruptive automotive and mobility related ventures.
‘During this reporting period we have continued this strategy by divesting a substantial part of our dealership network and positioning the group for future growth despite some short-term costs.
‘These changes have resulted in a profit for the group of £18k which comprises a profit of £2m for continuing operations and a loss of £2m for discontinued operations.’
Elsewhere, the year saw a hefty drop in turnover for the group, with with revenue dropping from £551.3m to £460.7m – largely as a result of selling so many dealerships.
That streamlining operation also meant that the firm’s workforce fell from an average of 841 to 616 employees over the course of the period, with staff costs coming in at a reduced £33.64m.
Meanwhile, directors’ remuneration totalled £845,000 – up almost 70% on the £316,000 that was paid out last time – although this did include one extra executive.
Elsewhere, the group’s balance sheet remained strong, with £100m in net assets. The amount of cash available to invest also increased from £3.7m to £41.8m.
Vardy recently joined the Car Dealer Podcast to discuss the dramatic changes he’s made to his business, and writing in the latest accounts, he backed the firm to continue its growth.
He added: ‘As we reflect on a year of significant change, it is clear that the foundation laid in 2024 will support long-term, sustainable growth across all areas of the business.
‘The strategic decisions made this last period-though not without cost-have allowed us to realign the group’s focus on high-growth opportunities, both in the luxury automotive sector and through our innovative new ventures.
‘The success of SilverBullet (sold in 2021), CarMoney and Peter Vardy Limited has proven the group’s ability and expertise in starting and scaling profitable ventures, as we look to the future, we are excited to partner with new companies through investments in our core sectors.
‘Within the group and associated companies, we are invested in 11 exciting businesses and look forward to making more investments in high growth, profitable businesses, over the coming years.
‘In the motor division, we are now focused on building stronger, more profitable relationships with our luxury brand partners while maintaining the operational flexibility to scale CarMoney.
‘Meanwhile, our investments in technology and international expansion ensure that the Peter Vardy group remains at the forefront of industry disruption.
‘We entered 2025 with a strong balance sheet, a clear strategic direction, and the confidence that our decisions today will drive the group’s success for years to come.’
