Richard Poxon, left, and Geoffrey PoxonRichard Poxon, left, and Geoffrey Poxon

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100 not out! Family-run Worthing Motors celebrates centenary of Citroen partnership

  • West Sussex dealership has been with French manufacturer for 100 years
  • Worthing Motors was formed after banquet meeting between John Poxon and Citroen’s founder
  • The business has now been managed by four generations of the same family

Time 10:51 am, April 20, 2023

A family-run car dealership in West Sussex is celebrating racking up 100 years of partnering with Citroen.

Worthing Motors sold its first Citroen vehicle – a 5CV – in 1923 and has been managed by four generations of the Poxon family since it was established by John Poxon.

The dealership was formed that year after a meeting with the brand founder, André Citroen, at a Citroen export banquet in 1922, with Poxon acquiring the distribution rights for selling and servicing Citroens across Sussex the following year.


Worthing Motors 1923

Worthing Motors pictured in 1923 – the year that it was established

The showroom is now run by great-grandson Richard Poxon, who is the dealer principal and joint managing director.

Following the sale of that first 5CV, Worthing Motors has sold legendary Citroen vehicles such as the 2CV, DS19, SM, and BX.

The current team reckon they must have shifted more than 30,000 Citroens down the years, and other than a brief hiatus during the Second World War, Worthing Motors has continuously sold Citroen products.


Poxon said: ‘We’re proud to have served the Citroen brand and the people of Sussex for a century now.

Worthing Motors 1973

Worthing Motors as it was in 1973 – its golden jubilee year

‘In that time, we have all fallen in love with the creativity and technological innovation of Citroen vehicles – from the first 5CV sold by us right up to the latest ë-C4 X Electric that has just entered our showroom.’

Greg Taylor, managing director of Citroen UK, said: ‘Congratulations to the whole Worthing Motors team and the Poxon family for 100 years of dedicated service and success with Citroen.

‘Their passion for the brand is a true testament to all that Citroen stands for.’

Pictured at top are Richard Poxon, left, and his father, Geoffrey, who is the joint MD with his son

John Bowman's avatar

John has been with Car Dealer since 2013 after spending 25 years in the newspaper industry as a reporter then a sub-editor/assistant chief sub-editor on regional and national titles. John is chief sub-editor in the editorial department, working on Car Dealer, as well as handling social media.



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