3:25 pm, April 20, 2021
Independent dealership Rodgers of Plymouth has added MG to its portfolio – bringing it back to the city after a number of years.
The marque joins SsangYong and Mitsubishi at its Christian Mill site, with newly appointed managing director Richard Ackland telling Car Dealer: ‘We’re really pleased to add MG to our line-up because we’re already at the forefront of electric vehicles.
‘Having MG on board as well means we can offer customers even more opportunities to go green.’
Rodgers of Plymouth, which also represents Kia at its Brixton site in the city and Hyundai at Crownhill, was established more than 90 years ago and used to be an MG Rover dealership for more than 20 years.
The addition of MG is part of the manufacturer’s rapid expansion plans as it looks to open 10 showrooms in the UK in 2021.
The Chinese-owned brand currently has some 120 dealers here and eventually aims to have 130, after 2020 saw it open 28 new showrooms.
Earlier this year, MG Motor commercial director Guy Pigounakis said: ‘Our dealer network is expanding on the back of a record year in which we saw our market share break the crucial one per cent barrier and our sales volumes increase by 41 per cent.’
He said MG had ‘massively’ outperformed the market and ended 2020 with volumes that matched some rivals that were far more established.
‘But this doesn’t surprise us. The MG range is perfect for our times – great-value cars that are great to drive, packed with technology and backed by a seven-year warranty.
‘MG is also the definitive leader in affordable electric motoring and encapsulates the idea of electric for everyone, something that our dealers – and our customers – can’t get enough of.’
SMC Group and Specialist Vehicles previously had the MG franchise in Plymouth.
Pictured is Rodgers of Plymouth brand director Adam Hext
MG gears up to open 10 new showrooms in 2021 and increase network to 130 dealers
