ALISTAIR Jeff, previously commercial head of B2B trade solutions at Auto Trader UK, has been announced as commercial director at CitNOW.
This is part of the current growth plan for the personal video presentation service. They currently work closely with 16 OEM brands, 60 of the AM100 dealer groups and Nissan has recently used their workshop application under their own eVision brand.
Jeff has more than 20 years experience in the automotive industry, which has also included working for Manheim Group, GM UK and general dealership management. His commercial responsibilities will now include third party integration relationships, which have increased rapidly over the past 12 months.
‘The industry is currently scratching the surface when it comes to technology like CitNOW and the value it offers for customer interaction,’ said Jeff when asked about his new role. ‘As consumers grow ever more comfortable with digital shopping, it’s really exciting to be joining one of the companies that’s leading the way in helping the industry benefit from this trend.’
Alistair Horsburgh, CitNOW chief executive, said: ‘Alistair joins us at an exciting time for the business. The results our clients all enjoy are much more than just fantastic technology. We focus on process, implementation and support to deliver value and that’s all down to the experience of our teams. Alistair brings with him a wealth of industry experience that will compliment our business and add real value to our clients.’