8:12 am, October 1, 2015
NISSAN is extending the reach of its successful You+Nissan scheme to create one of the industry’s most comprehensive customer service promises.
The initiative sets in stone six core pledges – lifetime Nissan assistances, simple fixed-price servicing with price-match, a free video vehicle health check, free courtesy car with any service operation, test-drive availability and rapid complaint handling.
Launched in the UK in 2010, You+Nissan has proved so successful in helping the brand build trust and customer satisfaction, it is now being rolled out across Europe to create the first continent-wide Customer Promise.
In the UK meanwhile, the scheme has been enhanced with the inclusion of two separate aftersales initiatives previously only available in some locations and sits alongside an additional set of pledges specifically for drivers of Nissan’s electric vehicles.
The enhancements to You+Nissan and its implementation across the continent come as Nissan’s new retail concept is rolled out Europe-wide. A total of 450 sites will feature the new concept by the end of March 2016, rising to Nissan’s entire European dealer network of 2,500 sites by 2018.
Guillaume Cartier, senior vice-president for sales and marketing, Nissan Europe, said: ‘Nissan is excited to be in the driving seat as we overhaul the offline and online retail experience to put the customer at the heart of everything we do. The internet has revolutionised the way in which people research and buy cars, throwing the market open and forcing manufacturers to reassess the way they interact with their customers.
‘Nissan’s new customer experience initiatives will put design, interactivity, trust and technology back at the centre to revolutionise our retail experience, both in a physical and a digital sense.’
A video explaining the scheme can be viewed below:
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