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Alpine celebrates ‘exceptional growth’ as sales soar by more than 70 per cent in first half of the year

  • Alpine sees global sales rise by 70.8 per cent in first half of 2022
  • Spain, Austria, Germany and France among the markets to grow most
  • Boss, Laurent Rossi, describes results as ‘remarkable’

Time 10:18 am, July 12, 2022

Bosses at Alpine say they are delighted after the company reported ‘exceptional growth’ in the first half of 2022.

The French brand saw a huge increase in sales between January and June with 1,710 units sold around the world.

The figure represents an increase of 70.8 per cent, with Spain showing the biggest rise with a 193.3 per cent rise in the number of sales.


There were also large booms in Austria (115.4 per cent), Germany (81.7 per cent) and France (81.5 per cent).

The UK saw a rise in sales of 67.6 per cent with 171 units sold in the first six months of the year.

The A110 sports car has proved particularly successful with orders doubling across all markets.

That has resulted in plans being put in place to increase production from  16 to 18 vehicles per day, beginning in September.


The brand has also launched in two new countries with its first sites opening in Slovenia and the Czech Republic.

Alpine now operates in 122 locations worldwide and has plans in place to add more before the end of 2022.

Laurent Rossi, Alpine CEO, said: ‘Alpine turned in a remarkable sales performance in the first semester despite the challenging economic context.

‘Over the last 18 months, the brand has set in motion a vigorous dynamic by restructuring, commercial development and the introduction of new models.

‘These results highlight the professionalism and investment of all the partners in the Alpine network.

‘All the teams are committed to reinforcing this progress in the coming months.’

Jack Williams's avatar

Jack joined the Car Dealer team in 2021 as a staff writer. He previously worked as a national newspaper journalist for BNPS Press Agency. He has provided news and motoring stories for a number of national publications including The Sun, The Times and The Daily Mirror.

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