9:22 am, July 24, 2008
THE SMMT has released news that, on first glance, seems misleading.
Motor industry displays low carbon awareness.
What, car dealers are not up to speed with CO2 issues, despite all the investment from the industry?
But surely, the SMMT survey with the Low Carbon Vehicle Partnership shows that the colour-coded labels for CO2 are being used in 93 per cent of dealerships?
Ah, that’s it. What they actually mean is the industry’s showing GOOD awareness of issues surrounding low carbon models. So, it’s positive news, then.
‘There is no mystery surrounding new car CO2 tailpipe emissions – quite simply, low carbon cars use less fuel. There is a simple link between lower emissions and lower running costs,’ said Paul Everitt, SMMT chief executive.
‘The colour-coded label on display at the point of sale represents the simplest method of giving consumers the information needed to make a lower carbon choice.’
Even in just the first half of 2008, CO2 emissions of all new cars have been cut by 3 per cent – such is the pace of change.
Further points to help promote low-carbon models to buyers include:
* Lower CO2 cars contribute less to climate change
* Low CO2 cars use less fuel
* Choosing a lower CO2 model will save you money
* Lower CO2 emitting cars enjoy tax benefits
* Whatever your needs there will be lower carbon choices within each segment
