AUDI was today revealed as Tottenham Hotspur’s official car partner in an exclusive four-year agreement.
The premium car marque’s iconic four rings will feature across digital signs, including the LED advertising system, big screens and interior TV network, at the club’s new stadium as well as across its digital media channels.
Spurs aims to be a significant part of the Premier League and Champions League story during the 2018-2019 season. Meanwhile, Audi will continue its new product offensive during the same period, launching a host of cars including the Q8 luxury SUV and the e-tron – its first all-electric model.
To mark the beginning of the partnership, players were given a special preview of the Q8 at Spurs’ training centre in Enfield before the car’s official UK debut.
Tottenham Hotspur is the latest world-famous name to join Audi’s portfolio of football partners, which includes German champions Bayern Munich, Spanish champions Barcelona and European champions Real Madrid.
Additionally, Audi stages the Audi Cup and Audi Summer Tour – major pre-season tournaments contested across the globe by some of the biggest clubs.
Andrew Doyle, director of Audi UK, said: ‘The partnership brings two progressive brands together – Audi and Spurs. The club’s legendary captain Danny Blanchflower famously spoke of “doing things in style” – this, with our commitment to quality, guides everything we do. Our shared principles of beautiful design and the most advanced technologies further cements our belief that Audi and Spurs will be the perfect marriage.’
Fran Jones, head of partner services at Tottenham, said: ‘Audi is a premium brand, so we are delighted to have it on board alongside a number of other leading club partners. We look forward to welcoming Audi and offering them the opportunity to showcase their products across the club.’