AUTO Trader Group, the UK’s largest automotive marketplace, has announced the acquisition of KeeResources Ltd.
Founded in 2000, KeeResources is a trusted provider of software solutions, data and services to the automotive industry, including a detailed vehicle taxonomy dataset for new and used cars which Auto Trader uses to power its platform.
Auto Trader CEO-Designate, Nathan Coe, pictured, said: ‘KeeResources has been an integral supplier to Auto Trader, as their unique vehicle taxonomy data underpins much of our core platform.
‘Strategically, we believe it’s important to own and develop such an accurate and valuable data source. We see data as a key enabler towards both improving the user experience and digitising the automotive ecosystem, allowing us to make the buying experience better for car buyers and more efficient for retailers.’
Denis Keenan, CEO of KeeResources Ltd, said: ‘We are extremely proud to have the quality of our systems, data and people recognised by the UK’s largest automotive marketplace.
‘Auto Trader has been using our data for some time so joining their wider Group is an exciting opportunity to take our business to the next level. KeeResources will continue to operate in the same way that it does today, in both its current office locations, but with the added benefit of having access to Auto Trader’s talent and resources.’