BMW Group will auction its vehicles on October 15 at the the first virtual sale to be held in Ireland. Traditionally virtual sales, where no vehicles are present, use photos and a paper catalogue but BMW Group has chosen to have a full digital sales catalogue with both video and HD images. The sale will take place at Powerscourt Hotel Resort and Spa in Dublin.
AutosOnShow.TV have designed and developed an app-based video and imaging solution specifically for the automotive industry, named AutoCAPTURE, which has eliminated the need for cameras, cables and computers. This easy to use solution allows dealer groups and other customers to upload high quality videos and professional imagery from an iPad or iPhone to their website in minutes with consistent results every time.
BMW used the ‘pause’ feature to capture vehicles. This new feature, which will be launched soon, provides real flexibility in the process so that a professional video can be created if video booths and turntables are not available. After taking the video, the user then has the option to take additional images, before reviewing the imagery and retaking any that aren’t perfect. The vehicle video and imagery is then uploaded directly from the iPad to be displayed on websites in less than 3 minutes.
Jonathan Beecham, remarketing operations manager at BMW UK, said: ‘AutosOnShow.TV technology is providing us with an innovative sales solution, which perfectly suits our business needs.’
Adam Price, MD of AutosOnShow.TV, explains added: ‘Our Customers tell us that our AutoCAPTURE solution really speeds up the imaging process, with the added bonus of video. BMW is able to display a full 360 video of the vehicle to provide their buyers with even more confidence to bid online.’
BCA uses the same technology for its award winning BCA Video Appraisals service that displays 360 videos for its LCV sales in the UK.