BCA and PSA UK sign outsourced remarketing deal

Time 9:34 am, November 30, 2016

BCA HAS announced that a new outsourced remarketing deal has been agreed with PSA UK.

The agreement will support the sale of its used vehicle inventory for the Peugeot, Citroën and DS brands across a variety of remarketing channels and suppliers.

Based at BCA’s Remarketing Solutions Centre in Peterborough, the outsourced sales support team provides data, insight and strategy support to PSA UK used vehicle operations as well as support for franchised dealers to find the vehicles they need to fulfil their customers’ requirements.

This service is managed through a dedicated account team of a manager, data analyst and sales consultants, and supplements the PSA used vehicle sales team.

Mark Spray, head of used vehicle operations at PSA UK, commented: ‘BCA offered an innovative and joined-up approach to our used vehicle remarketing needs across all fronts.

‘It delivered a robust plan to meet our objectives of increasing engagement with our dealer networks, while improving used market strategy and operational decision making to ensure optimum residual value performance across our range.’

Craig Purvey, pictured, BCA’s chief commercial officer, said: ‘This is a significant partnership deal that will see BCA supporting the remarketing strategy for PSA across all markets and suppliers.

‘BCA is ideally positioned to deliver a high-quality solution that will meet PSA UK’s aspirations to improve sales volumes and values through greater franchised and independent network engagement.’

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Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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