9:39 am, March 11, 2016
DIGITAL agency Bluesky Interactive – winner of the Car Dealer Power Extra Mile award – has developed and launched CogExpress, a new dealer website package.
CogExpress, a new platform which allows dealers to embrace digital opportunities quickly and affordably, is the latest move to meet dealer needs, having listened to feedback from a number of smaller, independent dealers. Bluesky revealed that, while the desire is there to embrace technological change, the business was often limited by resource and budget.
The new website package allows dealers to benefit from the agency’s extensive industry and digital marketing expertise while also enjoying an affordable, flexible dealer website package.
It comes with a range of technologies off the shelf, including iVendi or Codeweavers finance integration, testimonials, news, CMS, car valuations, servicing booking and two free feeds to Autotrader, Motors.co.uk or eBay, and moves from brief to live in just four weeks.
Alan Crane, MD of Bluesky Interactive: ‘CogExpress is an excellent solution for dealer clients with smaller budgets. We’re excited to be able to offer a solution that meets a wide range of dealer needs in an easily manageable format – we think it’s one of the best “out of the box” options available.’
Lauren Cooke, marketing manager, added: ‘As well as being finance compatible and featuring lots of tech, one of the most important parts of the CogExpress package is it’s Responsiveness. It adapts to fit to any device, meaning dealers won’t have to update a mobile site alongside their desktop version. It’s more efficient, plus much more user-friendly.’
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