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BMW planning 4th brand?

Time 12 years ago

bmw planning 4th brandBMW is not ruling out launching a fourth model brand to its portfolio, to market future electric-drive cars.

At the launch of the all-electric MINI E, the company remained open minded about its electric car future.

When asked whether future BMW Group electric models would use the MINI brand, a spokesperson said ‘maybe’.

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‘But we’re also considering whether to introduce a fourth brand to market our electric drive models.’

The MINI project, they continued, is to get experience of both the required infrastructure for electric cars, and the issues over front-wheel-drive electric cars.

Nearly all electric car testbeds to date have been rear-drive.

BMW Group is not short of brands to launch. It still owns the Triumph moniker, for example, as part of the MG Rover deal.

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Also in its portfolio is the Riley name.

The decision is not required for several years, though. Electric models remain 5-10 years away.

Plenty of time, then, for car dealers to offer their input to the brand.

By Richard Aucock

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