And if you’re having a few doubts over whether you want to get involved, perhaps the views of Phil Buchan, a winner last year, will persuade you to take part.
Phil, sales manager at Jim Reid Vehicle Sales in Inverurie, Aberdeenshire, picked up the award for upsales and F&I performance of the year last year and he told us: ‘To win the award was a huge thing for me and for the company.
‘The whole evening was phenomenal, I couldn’t fault it one bit. We thoroughly enjoyed it and loved every single minute.
‘The award itself is proudly displayed at our premises. Obviously, we don’t like to brag about it as such, but it’s always something we like to mention in conversations with customers. At the end of the day, it gives them a bit of peace of mind and new customers are reassured that they are dealing with a reputable and well-regarded company.
‘From a business point of view it’s a big thing and a great recognition of the effort put in by the whole team here.’
This year’s Used Car Awards, organised by Car Dealer magazine in association with the TV programme Wheeler Dealers and sponsored by Black Horse, are now less than six weeks away. The date is Monday, December 1 and the venue is The Brewery, Chiswell Street, central London.
With top-quality food, drink and entertainment – and the excitement and glamour of the awards ceremony itself – it’s an occasion not be missed and a real highlight of the UK’s automotive calendar.