Car Dealer Live

Car Dealer Live: Ex-bosses of West Way Nissan and JLR SVO on launching new electric scooter brand Silence

Time 4 months ago

The former bosses of West Way Nissan and Jaguar Land Rover Special Vehicle Operations chatted live with Car Dealer today (Jan 18).

Broadcast live on the Car Dealer YouTube channel, Tony Lewis and John Edwards spoker about the launch of electric scooter brand Silence in the UK.

Along with Kevin Duck and Mike Rose, ex-boss of Nissan GB’s retail group West Way Tony Lewis and John Edwards, former MD of Land Rover between 2007 and 2009 and from 2014 to 2018 MD of JLR’s Special Vehicle Operations, have brought the Spanish brand to the UK.

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Silence UK aims to capitalise on a growing trend of electric scooters and green urban commuting.

Four models have been launched with prices starting from £2,695 and rising to £4,995, and offer ranges of between 35 and 91 miles on a full charge.

The scooters come with smart tech to plan routes and remotely control key functions, and the batteries feature a ‘click and go’ system that allows the rider to disconnect the battery from the bike and charge at an 240V socket.

The show discussed the follow topics:

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  • Silence and its products
  • The growth of the electric scooter and motorbike market
  • Why the two industry heavyweights have launched the brand
  • Future plans
  • Brexit and automotive trends
  • And more…

You can watch the show on Car Dealer YouTube channel or at the top of this story.

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer.

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