Chris Graham appointed managing director of Subaru UK

Time 4:59 pm, February 12, 2018

SUBARU UK has appointed Chris Graham as its new UK managing director.

Graham, pictured, took up the post today, replacing Paul Tunnicliffe, who has left the position to become automotive development director for IM Group.

Having held several commercial roles at Subaru in the past, Graham has plenty of experience with the company and is well-equipped for the job.

Before taking up his new role with Subaru, Graham was the managing director of Citroen and DS in Ireland. He has also been responsible for strategic and tactical operations for IM Group, and has 20 years of experience as a British and European importer.

Graham’s appointment comes as Subaru prepares to launch its new XV model and the ‘Better Where It Matters’ advertising campaign. The company said that Graham’s ‘vision and direction for Subaru UK is positive and empowering, challenging the network to become the fastest growing car brand in 2018’.

Commenting on his appointment, Graham said: ‘I’m looking forward to working together with the Subaru team and network to push the brand forward in 2018 and bring Subaru to the forefront of the industry.

‘My vision for Subaru to become the fastest growing brand of 2018 is bold, it’s ambitious, but, most importantly, its realistic. Subaru, as a brand, has historically been quietly confident in what its cars can do. This is the time to be proud of what our cars can offer to a range of customers, truly showing a Subaru is better where it matters.’

MORE: Subaru UK: We’d love to sell WRX STI again

MORE: New approved Subaru dealership welcomed in Cardiff

MORE: Subaru to recall Impreza models over passenger airbag failure

On Workshop: Dragon2000 announces free GDPR guidance events

Car Dealer Magazine's avatar

Car Dealer has been covering the motor trade since 2008 as both a print and digital publication. In 2020 the title went fully digital and now provides daily motoring updates on this website for the car industry. A digital magazine is published once a month.

More stories...

Server 51