eanne Thames - cinch Operations Directoreanne Thames - cinch Operations Director

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Cinch continues expansion with additions to leadership team

  • Cinch continues to grow with appointment of new operations director
  • Leanne Thames joins from BMW, where she was head of used cars and internal sales
  • Online retailer also confirms appointment of Leanne Townsend as senior marketing director

Time 2 months ago

Cinch has continued its ongoing growth with the appointment of two new officials to its leadership team.

The online retailer has confirmed that Leanne Thames is joining the firm as its new operations director from BMW.

She most recently worked as the German brand’s head of used cars and internal sales and previously worked in the insurance sector with RBS Insurance, Direct Line Group and esure.


She will be responsible for developing Cinch’s customer proposition; building partnerships with dealers, OEMs and leasing companies, and boosting the firm’s finance and insurance offering.

Also joining the company is Amy Townsend, who takes on the title of senior marketing director.

Townsend has extensive experience in building brands and leading marketing teams in high-growth digital, direct-to-consumer businesses.

She has previously led marketing for Now TV, Sky Broadband, TalkTalk and most recently for the consumer division at ITV where she launched the SVOD service BritBox from the BBC and ITV.


At Cinch, she will take responsibility for leading the growing brand and marketing team under the management of Robert Bridge, chief customer officer.

Avril Palmer-Baunack, chairman of Constellation Automotive Group, which owns Cinch, said: ‘We are delighted to have Leanne and Amy join the team.

‘Leanne is hugely experienced and her industry knowledge will be vital as we look to further our rapid growth and consumer offering.

‘Amy will be a great asset to the cinch team in driving the marketing team and its plans, to ensure our continuous success.’

Pictured: Leanne Thames (top), Amy Townsend (bottom)

Jack Williams's avatar

Jack joined the Car Dealer team in 2021 as a staff writer. He previously worked as a national newspaper journalist for BNPS Press Agency. He has provided news and motoring stories for a number of national publications including The Sun, The Times and The Daily Mirror.

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