CITNOW’s automotive video technology is now being used across Renault Retail Group’s 20 UK sites – with Renault UK following suit to roll out CitNOW nationally.
The Renault-owned group is the largest Renault retailer in Britain and was an early adopter of CitNOW’s suite of products, first using it in 2011.
Since then, it has invested heavily in video training, with CitNOW creating a bespoke management programme to help guide senior personnel to manage their teams’ video performance and maximise staff potential.
CitNOW has also delivered full training to 104 staff members at 20 active sites and will now roll out its range of sales, workshop and web video tools across all group brands including Dacia, using CitNOW-created branded pages.
The roll-out across Renault UK’s dealer network continues CitNOW’s expansion across the automotive industry. It works with 31 OEMs across Europe and 91 of the Top 100 dealer groups in the UK.
Barry Jones, managing director at Renault Retail Group, said: ‘Expanding the CitNOW suite across our network was a logical step. Over the past five years, video has added value to our business and customers have reacted extremely positively, ensuring our positioning is very strong to tackle a digitally driven future.’
The growth of video in the automotive industry is expected to continue over the coming years, and according to CitNOW’s research is predicted to become the lead business tool by 2020. A White Paper based on the research can be accessed via http://www.citnow.co.uk/white-paper/
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