• Car Dealer Plus
No Result
View All Result
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
No Result
View All Result

CitNOW notched up three million videos in its busiest year yet

Dave Brown by Dave Brown
February 16, 2016
0
Home News

CAR dealerships must adopt video during 2016 or fall behind the pack, according to the team at CitNOW.

The company, which counts 28 global OEMs and dozens of the UK’s top dealers among its customer base, reported that the number of personalised videos created using its app and software in 2015 reached three million – an increase of over 182 per cent on 2014.

The number of CitNOW apps in use in the UK also increased by a staggering 142 per cent, with 65,000 hours of video created and an average of more than 8,000 videos a day made by dealerships, workshops and bodyshops.

While early adopters in the dealership sales and aftersales sector continue to embrace video and vastly increase their use of it, CitNOW believes that the technology has ushered in a new era for businesses who have resisted or have not seen the proven benefits of video technology.

Chief executive Alistair Horsburgh said: ‘Last year saw an unprecedented phase in the adoption of video technology, as automotive businesses switched on to the tangible benefits it could provide.

‘Our customer base is littered with stories of how video raised the bottom line, increased red work conversion and extended the reach of dealerships and their workshops.’

He added: ‘Now that the technology has made its mark and proven its worth, 2016 will be the ‘‘Year of the Video”.

‘With more than 50 per cent of the UK’s franchised dealerships using video in sales and/or aftersales, we are at a tipping point for the industry.

‘Those dealers not using video are already being left behind.’

MORE: New trademarks hint at possible names for JLR’s electric models

MORE: Trader jailed for 16 months for selling clocked cars

MORE: ‘A refreshingly large event for the motor industry’ – CitNOW talks CDX16

On SuperUnleaded.com: Want An Epic Track Toy? Try This eBay McLaren Formula One Car!

Previous Post

Trader jailed for 16 months for selling clocked cars

Next Post

County Down dealer becomes the latest to join MG network

Related Posts

BMW M posts record sales for 2020 despite ongoing challenges from coronavirus
News

BMW M posts record sales for 2020 despite ongoing challenges from coronavirus

January 12, 2021
Less demand at home and abroad sees car production drop by nearly a fifth
News

Car dealers blast manufacturers for continuing to impose sales targets during lockdown 3 as ‘morally wrong’

January 12, 2021
Ben launches ‘Breakout for Ben’ industry challenge to raise £1m
News

Ben launches ‘Breakout for Ben’ industry challenge to raise £1m

January 12, 2021
CarGurus and Pistonheads combine into one product to increase audience reach
News

CarGurus and Pistonheads combine into one product to increase audience reach

January 12, 2021
News

Auto Trader’s Rebecca Clark wins top gong in Automotive 30% Club’s most inspiring women of the year awards

January 12, 2021
Carwow enjoys healthy car sales in June – despite nationwide drop
News

Car dealers are ready for action in spite of lockdown, survey reveals

January 12, 2021

Want to receive the latest news?

Sign up to the Car Dealer daily news briefing for the latest news and advice during these unprecedented times.

Subscribe Now
Car Dealer Top 100 – The list in full of the most profitable car dealers in the UK
Car Dealer Top 100

Car Dealer Top 100 – The list in full of the most profitable car dealers in the UK

December 21, 2020
Used Car Awards Shortlist: Find out who made it through mystery shopping and are now in running for our gongs
News

Used Car Awards Shortlist: Find out who made it through mystery shopping and are now in running for our gongs

January 6, 2021
Investigation: Should car dealers be selling and delivering during lockdown?
News

What do we know about online used car dealer Cazoo? Who is Alex Chesterman? And will Cazoo float on the stock market?

January 5, 2021
Become a Car Dealer Plus member and get more out of this website including free legal advice
News

Become a Car Dealer Plus member and get more out of this website including free legal advice

January 5, 2021
Used car dealer Cazoo accused of online-only U-turn as it sets up physical sites and closes Imperial dealerships
News

Comment: Why Cazoo founder was naive to label this used car sales business as ‘flawed at every level’

December 1, 2020
Car Dealer Power

Car Manufacturer of the Year – Where did your manufacturer rank in Car Dealer Power 2020?

November 23, 2020
Investigation: What do car buyers want from online car sales? New research reveals customers’ likes and dislikes
Car Dealer Live

Investigation: What do car buyers want from online car sales? New research reveals customers’ likes and dislikes

November 28, 2020
Car Dealer Power

The best car dealer suppliers named in the Car Dealer Power Awards 2020

November 26, 2020
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
Call us: 020 8125 3880

© 2020 Blackball Media

No Result
View All Result
  • Car Dealer Plus
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100

© 2020 Blackball Media

Log In
Register
Register
Server C