News

Dealer no longer roofless!

Time 13 years ago

HEARTLANDS Ford’s Perry Barr dealer has just received the finishing touches to its roof, prior to opening later in November.

Part of the Ford Retail group, the Birmingham site sits on the new 14-acre Tameside Park retail outlet.

The four-vehicle new car showroom fronts a five-bay service workshop, both sitting behind a used car forecourt.


Ford’s ‘Look and Style’ ethos will be applied to the final finish; modern touches include energy-saving lights by Weblight, and an underground water attenuation scheme.

This reduces the impact of the dealer on mains drainage and local watercourses.

‘Heartlands Ford is very excited that the development is nearly complete, and our staff are looking forward to the move to the brand new site in November,’ said Nigel Vollrath, general manager, Heartlands Ford.

Heartlands is, of course, Ford Retail’s Birmingham-centred branding. But it’s been busy in other areas of the country, too – and has been continuing to invest strongly.


There was, for example, £5.3 million spent at Dagenham Motors Superstore in East London, and £1 million at the Eltham site. A further £5 million will also be spent on new Polar Ford sites in Barnsely and St Helens, plus Lindsay Ford in Lisburn, Northern Ireland.

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Car Dealer has been covering the motor trade since 2008 as both a print and digital publication. In 2020 the title went fully digital and now provides daily motoring updates on this website for the car industry. A digital magazine is published once a month.

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