• Car Dealer Plus
No Result
View All Result
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
No Result
View All Result

Dealership puts heart and Soul into pantomime

Car Dealer Magazine by Car Dealer Magazine
December 18, 2015
0
Home News

A SOUTH coast car dealership has taken its Christmas marketing to a whole new level and put one of its electric cars on stage as part of a pantomime.

Hendy Kia has teamed up with Southampton’s Mayflower Theatre to sponsor its production of Aladdin – and as part of the deal a Kia Soul EV is being used in the show.

The electric Soul EV is being driven on stage by comedian Joe Pasquale, pictured, who plays the title role in the pantomime alongside Duncan James from the boy band Blue.

Mark Busby, new car sales and marketing director at Hendy Group, says that in a competitive market car dealerships need to think outside the box with their marketing strategies.

He said: ‘We’re always looking for new and innovative ways to showcase our products, so when the opportunity arose to get one of our cars on such a prestigious stage, seen by thousands, we jumped at the chance. It’s exciting to think that we’re helping to create a world first for the Kia Soul EV, giving it its stage debut in this fantastic production.’

Michael Ockwell, chief executive of Mayflower Theatre, which sees 600,000 people come through its doors every year, said: ‘We are delighted to welcome on board Hendy Group, which has such an excellent standing in the community, as an important sponsor. This is a really innovative partnership and demonstrates what can be done to ensure our associates get an excellent return for their investment while at the same time helping us bring a new dimension to the production.’

The Mayflower show runs to January 3.

MORE: Winter surge in 4×4 values may be a thing of the past, according to Glass’s

MORE: Sales executives go toe to toe to raise money for charity

MORE: Bristol dealership launches first used car supercentre 

On SuperUnleaded.com: Jaguar Takes On Jetman In Amazing Desert Race

Previous Post

Winter surge in 4×4 values may be a thing of the past, according to Glass’s

Next Post

Wessex dealer group reports ‘huge’ increase in new Nissan sales

Related Posts

Nissan Juke reaches a major production milestone
News

Comment: Why Nissan can live with the Brexit deal and Sunderland jobs are safeguarded… for now

January 23, 2021
Heycar scores as official broadcast sponsor of FA Cup on BT Sport
News

Heycar scores as official broadcast sponsor of FA Cup on BT Sport

January 23, 2021
Investigation: Going, going, gone? Could Covid signal the end of the physical car auction?
News

Investigation: Going, going, gone? Could Covid signal the end of the physical car auction?

January 23, 2021
Car Dealer Podcast: The week everything happened in Swindon and Cap HPI’s Derren Martin joins to judge our stories
News

Car Dealer Podcast: The week everything happened in Swindon and Cap HPI’s Derren Martin joins to judge our stories

January 23, 2021
Jan 23 round-up: Mutant strain ‘more deadly’; Close gaps between jabs; £6.8m gold coin; Car maker’s most patents
News

Jan 23 round-up: Mutant strain ‘more deadly’; Close gaps between jabs; £6.8m gold coin; Car maker’s most patents

January 23, 2021
Caught on camera: Thief drives away in Dacia Sandero as car dealership staff give chase
News

Caught on camera: Thief drives away in Dacia Sandero as car dealership staff give chase

January 23, 2021

Want to receive the latest news?

Sign up to the Car Dealer daily news briefing for the latest news and advice during these unprecedented times.

Subscribe Now
Video: How do you buy a used car online and get it delivered to your house? We put online car dealer Carzam to the test
Car Dealer Live

Video: How do you buy a used car online and get it delivered to your house? We put online car dealer Carzam to the test

January 23, 2021
Used Car Awards Shortlist: Find out who made it through mystery shopping and are now in running for our gongs
News

Used Car Awards Shortlist: Find out who made it through mystery shopping and are now in running for our gongs

January 6, 2021
Car Dealer Top 100 – The list in full of the most profitable car dealers in the UK
Car Dealer Top 100

Car Dealer Top 100 – The list in full of the most profitable car dealers in the UK

January 20, 2021
Car Dealer Live: Data shows there are buyers out there and they want new cars via click and collect, say What Car? team
Car Dealer Live

Car Dealer Live: Data shows there are buyers out there and they want new cars via click and collect, say What Car? team

January 20, 2021
Stellantis: What is it? Which brands does it have? And what does it mean for customers and dealers?
News

Stellantis: What is it? Which brands does it have? And what does it mean for customers and dealers?

January 23, 2021
Become a Car Dealer Plus member and get more out of this website including free legal advice
News

Become a Car Dealer Plus member and get more out of this website including free legal advice

January 15, 2021
Car Dealer Live: Top tips for car dealers to keep business and spirits high during national lockdown
Car Dealer Live

Car Dealer Live: Top tips for car dealers to keep business and spirits high during national lockdown

January 23, 2021
Car Dealer Power

The best car dealer suppliers named in the Car Dealer Power Awards 2020

November 26, 2020
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
Call us: 020 8125 3880

© 2020 Blackball Media

No Result
View All Result
  • Car Dealer Plus
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100

© 2020 Blackball Media

Log In
Register
Register
Server C