10:43 am, January 31, 2011
MAZDA is embracing the ecommerce opportunities available through the power of social media it’s been announced.
The firm is offering a 20 per cent discount on all Mazda MX-5s and the chance to win an MX-5 Miyako special edition for five months through Facebook Deals, part of Facebook Places.
The deal can be found at five dealerships around the UK between January 31 and March 7, 2011. The participating dealers are – Machargs in Glasgow, Romford Mazda in Essex, RRG Mazda in Manchester, MKG3000 Mazda in Twickenham, and Vospers Mazda in Exeter.
To be eligible for the 20 percent discount, the customer checks-in on Facebook at one of the five Mazda dealerships via the Smartphone Facebook app, ‘claims the deal’ and presents their deal voucher, via their mobile phone, to the salesperson.
The same check-in process applies for the competition, but then the customer must enter their details into the data pod in the dealership. The five competition winners will be drawn at random at the end of the competition period.
Claire Andrews, marketing director, Mazda UK, said: ‘Social media has always been about communicating to as wide a range of people as you want, but until now has not given any commercial benefits to consumers.
‘Facebook Deals recognises the consumer’s appetite for a deal and brings a real financial benefit to social media use. Just by being one of Facebook’s 26m UK users you are suddenly entitled to some fantastic offers and 20 per cent off Mazda’s iconic sports car, a deal you cannot get anywhere else.
‘This demonstrates the power and future for retailing and social media, bringing greater benefit and functionality to Facebook and a great deal for those with a Facebook account.’
Should dealers be using social media to promote their business? Click here to watch our video.
