News

Female auction apathy

Time 13 years ago

151007manh.jpgWOMEN love private registrations.

Yet, reports DVLA Personalised Registrations, even for the latest series of female-focused reg plates, they’re not willing to head into the auction room to bid for them.

9400 people have registered for the four public auctions of private registrations so far this year. Yet less than nine per cent are women.

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Indeed, 774 people are signed up for next week’s event at the Haycock Hotel, Cambridgeshire. Yet only two women are down to appear in person.

Damian Lawson, DVLA Personalised Registrations’ marketing manager, said: ‘We know private registrations are extremely popular with women, and yet our statistics show few actually turn up to our auctions and bid.’

‘Our auctions are extremely visitor friendly, they’re far from the last bastion for men and yet women are staying away. All we can presume is that they’re avoiding doing battles with the guys.’

And if this is the example of a registration auction, what’s the situation in the car world? Indeed, do dealers send many women at all into the auction hall, or is it still a male-dominated world? Is this a good or bad thing?

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We’d be interested in your views on this intriguing slice of news…

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