Inspiring Automotive Women 2021 from TrustFordInspiring Automotive Women 2021 from TrustFord


Five TrustFord women honoured as inspirational for third year in a row

  • Inspiring Automotive Women Awards 2021 held by the Automotive 30% Club
  • Accolades highlight outstanding work as role models in industry
  • Virtual ceremony sees host of women from range of companies honoured

Time 3 weeks ago

Five women at TrustFord have been named inspiring for the third year running at a prestigious awards ceremony.

Aftersales manager Clare Bennett, her cousin and regional human resources manager Heather Bennett, workshop controller Jo Castle, group marketing manager Sarah Knighting and commercial vehicle business manager Siobhan Mckenzie were all honoured at the Inspiring Automotive Women Awards 2021.

Organised by the Automotive 30% Club and held virtually, it saw the quintet selected after colleagues nominated them for their outstanding work.

They were among a host of women who had the spotlight shone on them.

DeAnna Avis, national customer experience lead at Solus Accident Repair, was chosen as the Inspiring Automotive Woman of the Year because of the strength of her commitment to the cause of gender balance and inclusion at her company and in the wider sector.

Also singled out for accolades were:

  • Angela Shepherd, chief executive of Mercedes Benz Retail Group – Inclusive Leader Award
  • Catherine Moseley, chief people officer at Motorpoint – HR Director Game Changer
  • Sibelle Reina, group customer insight manager at Volkswagen Group UK – Diversity Champion
  • Jade Price, apprentice vehicle technician at Jardine Motors Group – Trailblazer of the Year
  • Lucy Yiasoumi, social media executive at Auto Trader – Rising Star

The club aims to fill at least 30 per cent of key leadership positions in member organisations with diverse women by 2030, and founder and event host Julia Muir said: ‘I’m very proud to be able to celebrate our wonderful Inspiring Automotive Women Award winners.

‘Today we recognise all of the brilliant women who have not only made a great contribution to the success of their business in their day job, they have also been fabulous role models to colleagues, overcoming challenges and adversity, and lifting and motivating others as they have risen in their careers.

‘As wonderful ambassadors and advocates for the sector, they have inspired the next generation of young women to join the automotive industry, and have promoted their companies as inclusive employers of choice.

‘Congratulations to all our Inspiring Automotive Women Award winners. We truly appreciate all the great work they are doing.’

Stuart Foulds, chairman and chief executive of TrustFord, said: ‘I am extremely proud that Clare, Heather, Jo, Sarah and Siobhan have been awarded an Inspiring Automotive Women Award.

‘Not only do they inspire and motivate their colleagues by leading through example, they provided vital support to the TrustFord family in what has been a challenging few years.

‘Improving diversity within our TrustFord Family is a huge part of our ultimate goal of being an employer of choice, so it’s incredibly important for our business to have strong female leaders such as these in our midst as they are helping pave the way for the next generation, who will help shape the automotive industry.’

John Bowman's avatar

John has been with Car Dealer since 2013 after spending 25 years in the newspaper industry as a reporter then a sub-editor/assistant chief sub-editor on regional and national titles. John is chief sub-editor in the editorial department, working on Car Dealer, as well as handling social media.

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