3:50 am, October 23, 2011
HONDA UK has launched a brand new used car stock locator making the most of the latest digital solutions.
Aimed at providing customers with a more engaging online search experience Honda UK’s partner for the project is Manheim Retail Services, who developed the used car stock locator in line with Honda UK’s online marketing strategy.
The site uses enhanced search engine optimisation techniques improve overall performance on the internet, and intuitive and interactive functions within the locator encourage customer engagement with the Japanese brand.
The complete search process is streamlined into three easy steps based on changing consumer search behaviours, and visual tools such as an innovative model carousel viewer add a new level of interactivity.
Additional equipment information allows customers to fully research vehicles so that they can quickly identify their preferred model.
With the growth of social media, new integrated links now allow customers to share vehicle information through Facebook, straight from vehicle view pages. Customers can also search non-approved and non-franchised national used car stock.
Underpinning the used car stock locator is Manheim Retail Services’ end-to-end stock management solution, eBusiness Centre.
It links seamlessly with Honda UK’s in-house systems, offering dealers a unique, joined up approach to manage their stock. Through eBusiness Centre, each dealer can instantly update vehicle details, highlighting key selling points and differentiate stock positioning.
Forming part of a larger used car marketing programme with Manheim Retail Services, a mobile optimised version of the used car stock locator has also been launched.
Lorraine Wilson, franchised standards and used car programme manager dealer development for Honda UK said: ‘The consumer car buying process has changed, with more research being carried out online ahead of the decision making process.
‘Manheim Retail Services really understands the rapidly changing market and its digital solutions and industry leading services allow us to keep our dealer network and customers at the forefront of the online search experience.’
John Simpson, managing director, Manheim Retail Services, said: ‘Offering the 21st century retail consumers a stock locator that exceeds their expectations is core to what we do. Our experience and expertise in the automotive arena has delivered Honda UK an industry leading stock locator that will help the dealers sell used cars and that we are all very proud of.’
