• Car Dealer Plus
No Result
View All Result
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
No Result
View All Result

Hyundai seeks Bransonites!

Car Dealer Magazine by Car Dealer Magazine
October 23, 2008
0
Home News

DEALERS from rival makers are beating down Hyundai’s door, MD Tony Whitehorn told Car Dealer.

To encourage them on board, the Korean brand has launched two innovative incentives to help a crunched market.

The first is called ‘Project Landlord’. This is aimed at getting the Hyundai name into the key territories it’s earmarked, explains Whitehorn. ‘Metropolitan locations are key for us; we already do well in rural areas.

‘Basically, we buy the dealership in the key territory – and appoint someone to run it.’ This is already underway in Nottingham, and Whitehorn sees it as a more manageable way of growing the brand.

But the brand’s other initiative is even more innovative. ‘Here, we appoint ‘sponsored retailers,’ says the former Toyota GB operations director. It’s all about entrepreneurship.

‘We give a lease to an entrepreneur, of a decade or more. This helps them attract a lot of key people – first and foremost, banks. We give them a ‘soft loan’ over a long period, which the banks see as equity.’

How much is on the table? ‘Well, if you have £200k, and there’s £500k of equity from us, banks will see this proposition as far more compelling to loan against…’

Whitehorn expects both initiatives will attract plenty of interest. At the right time, too. The brand, he says, is well placed to prosper in the coming year.

‘2009 will be the year of the B segment – and, with the i10, plus next January’s new i20, our dealers will have cars in the heart of the volume.’ That crucial i20 supermini will be launched to dealers in December.

The maker intends to grow, and has eyes on a 3 per cent market share. ‘We expect to sell 32k cars by 2008 and 40k cars in 2009, but it’s very market-dependent.’

By 2012, we had said 70k cars, but if the market drops to 2 million, three per cent becomes 60k.’

It’s a similar situation for dealer numbers. Hyundai’s aims are for around 160-180 dealers, but ‘you can’t be focused on a single number. Conditions are changing all the time.’

By RICHARD AUCOCK

Previous Post

Infiniti's VIP services

Next Post

BMW boss: We're resilient

Related Posts

News

Vauxhall appoints former Nissan GB MD Paul Willcox as new boss

January 20, 2021
Auto Trader launches digital ‘store fronts’ for dealers to build trust with customers
News

Auto Trader launches digital ‘store fronts’ for dealers to build trust with customers

January 20, 2021
UK manufacturing loses some of its ‘bounce’ as recovery growth eases
News

Future of Vauxhall’s Ellesmere Port factory in doubt with decision expected within weeks

January 20, 2021
New Bugatti showroom coming soon as Sytner adds brand to its impressive collection
News

New Bugatti showroom coming soon as Sytner adds brand to its impressive collection

January 20, 2021
Jan 20 round-up: Record death toll; Biden inauguration; Ladbrokes bid dropped; Ferrari 812 smash
News

Jan 20 round-up: Record death toll; Biden inauguration; Ladbrokes bid dropped; Ferrari 812 smash

January 20, 2021
CCTV shows thieves broke into used car dealer just minutes before stealing three cars from another forecourt
News

CCTV shows thieves broke into used car dealer just minutes before stealing three cars from another forecourt

January 20, 2021

Want to receive the latest news?

Sign up to the Car Dealer daily news briefing for the latest news and advice during these unprecedented times.

Subscribe Now
Car Dealer Top 100 – The list in full of the most profitable car dealers in the UK
Car Dealer Top 100

Car Dealer Top 100 – The list in full of the most profitable car dealers in the UK

December 21, 2020
Used Car Awards Shortlist: Find out who made it through mystery shopping and are now in running for our gongs
News

Used Car Awards Shortlist: Find out who made it through mystery shopping and are now in running for our gongs

January 6, 2021
Car Dealer Live: Data shows there are buyers out there and they want new cars via click and collect, say What Car? team
Car Dealer Live

Car Dealer Live: Data shows there are buyers out there and they want new cars via click and collect, say What Car? team

January 15, 2021
Car Dealer Live: Top tips for car dealers to keep business and spirits high during national lockdown
Car Dealer Live

Car Dealer Live: Top tips for car dealers to keep business and spirits high during national lockdown

January 17, 2021
Less demand at home and abroad sees car production drop by nearly a fifth
News

Car dealers blast manufacturers for continuing to impose sales targets during lockdown 3 as ‘morally wrong’

January 15, 2021
Become a Car Dealer Plus member and get more out of this website including free legal advice
News

Become a Car Dealer Plus member and get more out of this website including free legal advice

January 15, 2021
Car Dealer Power

Car Manufacturer of the Year – Where did your manufacturer rank in Car Dealer Power 2020?

January 15, 2021
Car Dealer Power

The best car dealer suppliers named in the Car Dealer Power Awards 2020

November 26, 2020
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
Call us: 020 8125 3880

© 2020 Blackball Media

No Result
View All Result
  • Car Dealer Plus
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100

© 2020 Blackball Media

Log In
Register
Register
Server C