• Car Dealer Plus
No Result
View All Result
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • UCA 2020
  • UCA 2021
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • UCA 2020
  • UCA 2021
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
No Result
View All Result

Hyundai's Mission Q

Car Dealer Magazine by Car Dealer Magazine
November 3, 2008
0
Home News

HYUNDAI’S cars have taken a stepchange. Now it’s time, says the company’s MD, to ensure dealers are doing the same.

‘Too many dealers aren’t fabulous,’ said chief Tony Whitethorn. The company has therefore launched ‘Mission Q’, as part of delivering its new dealer brand identity.

Mission Q is a showroom and training programme, aimed at improving dealer standards. ‘We need to ensure all touch points reflect the big steps forward the cars have taken. This includes advertising, product communications – and the dealer network.’


Hyundai is therefore pencilling in 2009 as a year of investment for the network.

But, promises Whitethorn, costs will not be burdensome. ‘I know from my experience at Toyota that demands for overinvestment can cause the dealer network a tough time. Costs here will therefore be quite low.

‘Hyundai will also help, with elements such as subsidies and leasing programmes. It will be a soft landing. But facilities must improve.’

‘Our carrot for dealers is the i20. That’s our investment. Now we want to see theirs!’


Mission Q incorporates a training programme with the showroom refresh.  ‘It’s a two-day programme. The first day is installing the identity, the second day is training all the staff.’ This is, specifically, all done on site. Whitethorn says it’s key for instilling the message.

‘And all staff really does mean all – for a complete understanding of what it’s all about. We want to get them to say ‘I understand’. We’re looking for a culture change.’

In 2009, a third of dealers will have the new identity. Key elements include an entrance statement, a reception desk, lead cars displayed on proper stands and an image wall at the back of the showroom.

Whitethorn admits that not all dealers will want to invest. ‘Key dealers must say ‘I want to be part of that’. We will lose some – but they’re in it for the short term, anyway.

‘This is the litmus test. Going from budget to affordable quality is a step change. We’re asking them, ‘do you want to come?’’

By RICHARD AUCOCK

Get more from Car Dealer

  • Premium stories
  • Used car data
  • Magazine early access
Register

Or Sign in

Related Posts

Ford cost-cutting plans ‘could lead to 1,000 job losses at Bridgend plant’
News

UK economy rebounded slightly in February despite lockdown measures

April 13, 2021
Lookers Nissan dealership
News

Lookers non-executive director Heather Jackson to step down at end of April

April 13, 2021
New Drive Citroen and Vauxhall dealership
News

Drive Motor’s new Citroen and Vauxhall dealership puts multi-franchising trend into the spotlight

April 13, 2021
Renault mobile testing
News

April 13 round-up: Moderna vaccine rolls out; All over 50s offered jab; Households saved thousands; World’s largest rabbit stolen

April 13, 2021
TrustFord showrooms reopen, 12 April 2021, Covid
News

TrustFord chief tells of delight at reopening Covid-secure showrooms as special preview of Ford Mustang Mach-E marks occasion

April 13, 2021
Increase in demand for used commercial vehicles sees average price rise by 10 per cent
News

Manheim enjoys hat trick of records in used van sales for March

April 13, 2021

Want the latest news?

Sign up to Car Dealer's daily news email updates

Subscribe
Electrified vehicle registrations overtake diesels for the first time in Europe
News

What is stopping car buyers from switching to EV? Our exclusive white paper reveals all

April 8, 2021
How many car dealerships does each manufacturer have in the UK? Car Dealerships Locations List 2021 revealed
News

How many car dealerships does each manufacturer have in the UK? Car Dealerships Locations List 2021 revealed

March 12, 2021
Used Car Awards with Mike Brewer and James Baggott graphi
News

Who won what at the Used Car Awards 2020? Mike Brewer reveals our winning car dealers

March 12, 2021
Used Car Awards 2021 logo
Used Car Awards

Used Car Awards 2021 will be back in all their glory on November 29 hosted by Mike Brewer

March 17, 2021
The Newcomers: Here are the 10 electric car brands coming to a forecourt near you soon
News

The Newcomers: Here are the 10 electric car brands coming to a forecourt near you soon

March 30, 2021
Trophy Cars forecourt
News

Investigation: Meet the hyper-specialist car dealers making their money from weird and wonderful motors

March 12, 2021
Car Dealer Top 100 – The list in full of the most profitable car dealers in the UK
Car Dealer Top 100

Car Dealer Top 100 – The list in full of the most profitable car dealers in the UK

February 10, 2021
BMW, Mercedes, Audi and Volvo, could they be sold under one roof?
News

Multi franchising: Premium brands rule out selling cars alongside rivals in same dealer – as others remain tight-lipped

March 11, 2021
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • UCA 2020
  • UCA 2021
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
Call us: 020 8125 3880

© 2020 Blackball Media

No Result
View All Result
  • Car Dealer Plus
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards 2020
  • Used Car Awards 2021
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100

© 2020 Blackball Media

Log In
Register
Register
Server 2