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Imperial Cars sponsors Live Action Arena at London Motor and Tech Show

Time 3 years ago

CAR supermarket group Imperial Cars has announced it will sponsor the interactive Live Action Arena at the London Motor and Tech Show.

Imperial Cars, which has branches from Scotland to the South Coast, expects to attract visitors that live near to one of its sites.

The Live Arena will feature a range of experiences for show visitors to watch or take part in. These include the Caterham ‘Drift Taxi’, offering sideways passenger rides, a stunt extravaganza from precision driver Paul Swift, the London Motor Show Parade, exhibitor demos and live displays of the latest models, from electric vehicles to supercars.


As well as sponsoring the Live Arena, Imperial Cars will be bringing along a huge range of cars from a number of manufacturers to display and allow visitors to explore, test drive and even buy at the event.

Imperial Cars’ operations director Neil Smith said: ‘We’re proud to be associated with the London Motor and Tech Show, which is a must-attend event for anyone who is into cars or thinking of buying one.

‘We expect it to attract visitors from across the UK, most of whom are close to one of our 12 retail sites, soon to be 14 with Bristol and Cardiff opening imminently.’

Andy Entwistle, London Motor and Tech Show CEO, said: ‘The Live Arena is set to be one of the biggest attractions at the 2019 show, with thrills and spills and something for everyone who visits the event. Having a company like Imperial Cars on board is brilliant, as it’s a business that has cars to suit everyone, at all budgets and of all types – just like the show itself.’


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Rebecca Chaplin's avatar

Rebecca has been a motoring and business journalist since 2014, previously writing and presenting for titles such as the Press Association, Auto Express and Car Buyer. She has worked in many roles for Car Dealer Magazine’s publisher Blackball Media including head of editorial.

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