At a glitzy ceremony on Thursday night, the new dealership, on Lyon Way, was declared open by the city’s mayor, the Rt Worshipful Councillor Annie Brewster.
More than 100 guests attended the glamorous event and they had the opportunity to get up close to Sebastian Vettel’s Infiniti Red Bull racing car, the exclusive Infiniti FX Vettel and the new Q50 saloon.
A charity raffle in aid of the mayor’s chosen charity, the Living Room addiction centre, raised more than £400 and was boosted to £1,500 by a donation from Glyn Hopkin, the dealer group that runs Infiniti Centre St Albans.
Fraser Cohen, managing director of Glyn Hopkin, said: ‘This is a very important night for Glyn Hopkin and we are absolutely delighted to be adding a premium brand of Infiniti’s stature to our portfolio.
‘It’s a brand which is going places, with lots of exciting product on the way, and I’m sure the people of St Albans and Hertfordshire will love the performance of the models and the quality of the service we’re able to offer.
‘Both performance and real high-end customer service are at heart of the Infiniti ethos.’
Steve Oliver, Infiniti’s director for northern Europe, added: ‘Infiniti is a brand still in its infancy in the UK and in Europe but in the United States, our primary market, we have been established for 25 years.
‘But with our youthfulness comes excitement and you can see that clearly in some of the things we’re involved in such as the Infiniti Red Bull Racing team and halo models like the Infiniti FX Vettel.’
The new dealership takes the total number of Infiniti Centres in the UK to eight.