The brand sold over 65,000 cars, making it one of just 4 representative car makers to end the year with a positive sales increase.
It was the XF that helped drive this sales boost. It has ‘attracted a huge number of new customers to Jaguar,’ said company MD Mike O’Driscoll.
This has been enhanced for 2009, too, with the introduction of the 3.0-litre, high-power XF S diesel. We’ve started 2009 with… a new diesel for the XF that offers a marked improvement in CO2 and fuel economy performance,’ said O’Driscoll.
The MD also underlined the £400 million Jaguar Land Rover invests in research and development. This will help bring greener cars to market in the future, helping Jaguar dealers meet the changing needs of customers.
Export sales are also aiding the Jaguar brand’s revenue streams. ‘Our cars are sold in more than 60 countries around the world and we’re proud of our success as a major exporter – our sales were up by more than 50% in Russia, 35% higher in the Middle East, and 25% better in China..
‘There’s no doubt that 2009 will be challenging for the entire automotive industry, but we believe the new generation of intelligently designed, technically advanced Jaguars represent the very best sporting cars on the road today.’