Despite the recession, the chief executive said his group performed ahead of expectations – and he is confident it will do the same in 2010.
‘Last year was a very satisfactory result and we’ll be releasing our year end figures at the end of April beginning of May,’ Tordoff told us on Monday.
‘We’re cautiously optimistic that this year will be even better.
‘We made a significant profit last year that was massively ahead of expectations even in a tough year. So we’re hopeful for 2010 in the same way.’
Tordoff repeated JCT600 – the 13th biggest dealer group in the UK – was cautiously optimistic about this year and revealed that already the group has enjoyed record sales successes.
Car Dealer recently ran a story about the group selling 600 cars in a week and Tordoff said they had managed to repeat that the very next week!
‘There’s no one secret to it, but it’s a combination of a lot of processes that have come together at the right time,’ he said.
‘We’ve just had nine weeks on the trot of sales over and above our targets and apart from the first two weeks of the year when we were under two foot of snow we’re having a pretty buoyant time of it.
‘But I don’t think we’re out of trouble yet. The war is not over. It’s still bloody tough out there and there are still businesses struggling and going bankrupt every day.
‘I say to staff that just because we appear to be having a reasonably buoyant time at the moment they shouldn’t assume everyone else is. It’s going to be an interesting year.’
by JAMES BAGGOTT
A full interview with the JCT600 boss will appear in the next issue of Car Dealer. Subscribe today to make sure you don’t miss it.