The site, created by Responsive Digital, has experienced new car enquires increase by a staggering 450 per cent.
Overall enquiries to the site are up 20 per cent, with visits from tablet devices up 38 per cent.
The Toyota and Lexus car dealer says this rise is due to the revised visual layout, which uses a ‘tiled navigational approach’. This design translates across all devices, web browsing apps and resolutions providing customers with a user-friendly experience.
To personalise browsing experience, the site has been designed to ‘remember’ what the user searched for when they last visited the site. As a result, any return visits see key landing pages, such as the homepage, re-order their content according to the main areas of interest previously seen.
Commercial director at Responsive Digital, Alex Knight, said: ‘To boost the traffic by a fifth in a short space of time is really encouraging, and what’s more impressive is that the total enquiries have risen by nearly 60 per cent, even with this additional traffic.’
Jemca Car Group customer services director, Gary Bixley, added: ‘We wanted to make sure we didn’t rest on our laurels in creating this bespoke one-of-a-kind website and have agreed a fluid support agreement with Responsive Digital that provides for development and evolution. We also needed to be able to respond quickly to changes and offers within our business – and that is what we have got with Responsive Digital.’
‘In all honesty, I don’t know why we didn’t do this beforehand as it has been nothing but a success as we have taken it right back to the basics of running a dealer website – it is all about selling cars.’