More jobs created as car supermarket firms join forces

Time 2:47 pm, June 6, 2019

THE used car supermarket group CarShop is adding The Car People’s four stores to its portfolio.

CarShop – part of Sytner Group’s car supermarket division – already has stores in Cardiff, Doncaster, Northampton, Norwich and Swindon. From June 19, the combination of the two award-winning businesses takes the total number of stores under the CarShop brand to nine.

The Car People’s stores are in Manchester, Wakefield, Sheffield and Warrington and will all be re-branded to CarShop, adopting the new CarShop brand identity. Customers across all nine will have access to service centres at every location and a wide range of cars they can select from. In fact, they’ll be able to choose from more than 9,000 vehicles, which can easily be moved between any of the stores.

Customers will also have access to CarShop’s award-winning website which features their car finance eligibility checker and a tool that will guarantee a part-exchange valuation.

The merger has created 32 jobs across the nine locations.

Leo Nelson, marketing and digital director at CarShop, said: ‘We’re delighted to announce that The Car People will be rebranding to CarShop, in what we think will be a real-step change for the used car industry. We’re especially pleased that The Car People stores will be adopting and showcasing our new brand identity, which has recently been implemented within our newly-refurbished Swindon store.

‘We’re fully committed to offering a convenient, friendly and guided buying experience and with both brands operating as one, we’re excited about the future. In fact, we have no plans to slow down, as we’re opening two more CarShop stores soon, in Bristol later this year followed by Nottingham early next year.’

  • Sytner’s car supermarket division has a robust strategy for making its dealerships places that employees want to work. At this year’s CDX on June 12, the business’s people director, Fiona Cottle, will host a workshop on why this should be at the core of any successful dealership. Don’t miss it!

MORE: James Baggott: What I’m most excited about at CDX

MORE: How can your staff experience improve that of your customers?

Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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