8:29 am, July 3, 2017
CODEWEAVERS has seen a 48 per cent rise in sales since it introduced a 30-day contract, proving that dealers are looking for technology software that reflects their quick-thinking approach.
The company is now calling on other software makers to do the same, giving dealers the opportunity to leverage state-of-the-art technology, free of legacy long-term contracts.
Dealers need to be able react, adjust and innovate continuously in what is a highly dynamic market. To reflect this, software providers need to provide technology that can deliver measurable results in a short length of time, rather than persuading dealer buyers that a lengthy contract is the answer to provide the evidence that the return is worth the investment.
Codeweavers thinking is very straightforward; short-term contracts should support long-term visions.
Shaun Harris, sales director from Codeweavers, said: ‘In today’s dynamic market, dealers need to have access to innovative technology that is relevant to the market needs of the moment and which, evolves based on behavioural changes in car buying. Technology that is seen as fast, flexible and reactive should have the capacity to be superceded by a better option, as this becomes available. This is the way dealers operate and in a customer centric market, this is what software vendors need to deliver.’
The absence of a long-term contract and associated financial commitment is clearly encouraging more dealers to try Codeweavers technology and thereby start benefitting.
The experience to date demonstrates that dealers have enjoyed the flexibility of a short-term contracts and the capacity to switch between Codeweavers range of calculators and lead generation tools to determine what suits their website. Dealers are in control.
‘Dealers should question the value of long-term IT contracts, which can constrain their need for a nimble, entrepreneurial approach. With just a one-month exit clause, we have to be adding value to our dealer community and adding customers at the same time. A 30-day contract is a built-in incentive that keeps us on our toes and keeps us closer to our dealers,’ concludes Harris.
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