Lookers aims to raise £1m for Children in Need

Time 4 years ago

NATIONAL motor retailer Lookers has demonstrated its commitment to BBC Children in Need by aiming to raise £1 million for the famous charity.

The group, which operates from 160 franchised motor dealerships across the UK, has already kicked off proceedings with a visit from Pudsey Bear who flexed his fundraising muscles in an operations board meeting at Lookers HQ.

Pudsey helped to come up with some great fundraising ideas for Lookers to deliver over the year.

One fund-raising initiative will see Lookers’ customers enter a twice-yearly competition, which will give them an opportunity to donate to BBC Children in Need when they buy a new or used car. In return, customers could win a car up to the value of £25,000.

Pudsey will also be visiting Lookers dealerships across the coming months to support employees and customers in their fund-raising efforts.

BBC Children in Need supports around 2,400 projects across the UK that are helping children facing a range of disadvantages. The charity’s vision is that every child in the UK has a safe, happy and secure childhood and the chance to reach their full potential.

Lookers CEO Andy Bruce said: ‘We are delighted to be supporting such a worthy cause and it is great to see the impact BBC Children in Need already makes in our communities.

‘I’m certainly looking forward to encouraging all of our people across the business to get involved in some fantastic fundraising events as we aim to raise £1 million for this fantastic charity.’

Our picture shows Lookers MD Allan Rushforth with Pudsey.

MORE: Porsche is the big winner at the 2017 CitNOW video awards

MORE: Anyone for tennis? Showroom serves up an ace Wimbledon experience

MORE: Manheim Online sets a new sales record

On Red Bull drift team – now with added accordion!

Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

More stories...

Server 190