• Car Dealer Plus
No Result
View All Result
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • UCA 2020
  • UCA 2021
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • UCA 2020
  • UCA 2021
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
No Result
View All Result

Majority of consumers confident of buying car online, says iVendi

Car Dealer Magazine by Car Dealer Magazine
July 5, 2018
0
Home News

MORE THAN three-quarters of car buyers would be ‘confident’ or ‘completely confident’ about getting a vehicle online, according to new research published today.

The first iVendi Report on Online Motor Retailing, which sought the views of 304 consumers who had a stated intention to buy a new car in the next 12 months, found that 79 per cent of them had no qualms about using the internet to buy a car. However, more than half – 57 per cent – said they believed that motor retail lagged behind the best online retail experiences, with nearly nine in 10 respondents – 87 per cent – indicating that visiting a car showroom was an important part of the buying process.

A total of 51 dealer interviews were held, covering a range of different dealer structures and sizes, with 52 per cent believing that customers would buy a car from them entirely online and six per cent currently offering this option. Forty-three per cent planned to increase their online retail activity in the next 18 months, and more than eight in 10 – 83 per cent – said it remained important for the customer to visit the showroom.


Eleven manufacturers were polled for their views as well, with individuals involved in buying strategy and future buying models for cars quizzed. The survey found that a third of them said they planned to offer the option to buy and finance a car online within the next 18 months, a massive 73 per cent said they would be increasing their investment in this area, while an even bigger 81 per cent believed that their existing dealer networks should be involved in online retail. They currently see car supermarkets as their biggest online competition but foresee the largest threat as coming from digital marketplaces such as Amazon.

James Tew, pictured, chief executive of the e-commerce products and services provider, said: ‘This independent research, undertaken with the help of APD Global Research, fills what we believe to be a gap in quality information about one of the fastest-growing and potentially most important areas of the motor industry.

‘It looks in detail at the views and plans of new and used car buyers, car dealers and motor manufacturers, illustrating their attitudes towards online motor retail today and into the next few years.

‘The overarching message from all three groups is that online motor retail is set to grow, probably rapidly and substantially, with increased investment from dealers and manufacturers, and increased trust and activity on the part of consumers.


‘Importantly, all agree that dealer networks will remain an essential part of the process.’

He added: ‘These findings act as an important counterweight to some of the more outlandish claims that have been made about how online retail will change the motor industry. It shows that yes, online retail will become much more important and relatively quickly so – but it also indicates a future where the dealer remains a key element of the buying process.

‘What consumers want, it indicates, is a high degree of flexibility, to construct their own buying process that may be entirely online or entirely at the dealer – but is much more likely to combine the two in whichever way they desire.’

MORE: iVendi takes step nearer to industry-standard measurement of online finance

MORE: Used car PCPs could play key role in maintaining diesel demand, says iVendi

MORE: iVendi begins upgrading 4,500 dealers on to new motor finance tool 

On WorkshopMagazine.co.uk: Delighted Rolls-Royce customer shows his appreciation with cake

Get more from Car Dealer

  • Premium stories
  • Used car data
  • Magazine early access
Register

Or Sign in

Related Posts

Carzam stock picture
News

Carzam enjoys record trading week after dealerships reopen in England and Wales

April 19, 2021
Trade Centre UK creates 200 jobs with its first car superstore in England
News

Trade Centre Group smashes its record for used car sales with all-time high during week of reopening

April 19, 2021
Richard Parry-Jones has died
News

Tributes to Richard Parry-Jones continue as Marshall and Aston Martin update investors

April 19, 2021
Cambria Automobile sign
News

Cambria management team given more time to get a deal together as it looks to take listed group private

April 19, 2021
learner drivers will take tests again this week
News

April 19 round-up: Driving tests to resume; Volunteers re-exposed to Covid-19; Issa brothers buy Leon

April 19, 2021
Alpine A110 Legende
Car News

First drive: Alpine A110 gets more luxurious with new comfort focused Legende

April 19, 2021

Want the latest news?

Sign up to Car Dealer's daily news email updates

Subscribe
Electrified vehicle registrations overtake diesels for the first time in Europe
News

What is stopping car buyers from switching to EV? Our exclusive White Paper reveals all

April 16, 2021
How many car dealerships does each manufacturer have in the UK? Car Dealerships Locations List 2021 revealed
News

How many car dealerships does each manufacturer have in the UK? Car Dealerships Locations List 2021 revealed

March 12, 2021
Used Car Awards with Mike Brewer and James Baggott graphi
News

Who won what at the Used Car Awards 2020? Mike Brewer reveals our winning car dealers

March 12, 2021
Used Car Awards 2021 logo
Used Car Awards

Used Car Awards 2021 will be back in all their glory on November 29 hosted by Mike Brewer

April 15, 2021
The Newcomers: Here are the 10 electric car brands coming to a forecourt near you soon
News

The Newcomers: Here are the 10 electric car brands coming to a forecourt near you soon

March 30, 2021
Trophy Cars forecourt
News

Investigation: Meet the hyper-specialist car dealers making their money from weird and wonderful motors

March 12, 2021
Car Dealer Top 100 – The list in full of the most profitable car dealers in the UK
Car Dealer Top 100

Car Dealer Top 100 – The list in full of the most profitable car dealers in the UK

February 10, 2021
BMW, Mercedes, Audi and Volvo, could they be sold under one roof?
News

Multi franchising: Premium brands rule out selling cars alongside rivals in same dealer – as others remain tight-lipped

March 11, 2021
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • UCA 2020
  • UCA 2021
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
Call us: 020 8125 3880

© 2020 Blackball Media

No Result
View All Result
  • Car Dealer Plus
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards 2020
  • Used Car Awards 2021
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100

© 2020 Blackball Media

Log In
Register
Register
Server 2