11:48 pm, May 27, 2011
MANHEIM Retail Services is launching a new used car stock locator with elements developed for Facebook.
‘Simply Stock’ is an off-the-shelf used car stock locator available through three separate online channels Facebook, dealer websites and mobile websites.
It allows dealers to plug a used car stock locator directly into their own Facebook page or website or dedicated microsite.
‘Simply Stock Facebook’ reflects the distinctive look and feel of the social networking site, and can be used on existing dealer Facebook pages or new Facebook pages created on behalf of a dealer.
It offers users the opportunity to search and filter stock via make, model, fuel type, postcode and maximum price and view up to six professional images per vehicle.
Customers can also fully interact with the product by posting links and comments about vehicles to their own Facebook profile, using the ‘Like’ function or tweeting about vehicles.
‘Simply Stock Web’ can be built into an existing website or managed via a dedicated microsite. Customers can search, filter and enquire about vehicles, compare stock and add vehicles to a favourites list.
‘Simply Stock Mobile’ offers scaled down functionality without losing the important search facility and performance, and puts the customer firmly in control of when and where the information can be accessed.
John Simpson, managing director, Manheim Retail Services said: ‘The development of the ‘Simply Stock’ product, and in particular the Facebook element, puts us firmly at the forefront of retail marketing technology. The online space, especially social media, is fast becoming a key communication tool for our customers, and dealers that have their used car stock effectively displayed on Facebook and optimised for mobile will begin to tap into a huge stream of retail traffic that offers significant potential.’
