The software, which has been rolled out across Manheim Online, allows buyers and dealers to engage in real-time conversations with the trade sales team via the Bid & Buy Now section of the Manheim Remarketing website.
In an industry-first move, buyers can also make bids through the virtual platform.
The feature looks set to improve Manheim’s already award-winning customer service by offering a comprehensive real-time provision that adds flexibility to the relationship between buyers and the Manheim trade sales team.
Dave Parry, general manager of Manheim Online, said: ‘Rolling out Live Chat to trade buyers is the logical next step for Manheim’s online trading capabilities. We’ve always prided ourselves on practising innovative, customer-focused trading at Manheim and Live Chat is at the very forefront of that.
‘Online purchasing is on the rise and, through Live Chat, we can develop individual relationships with each of our buyers and provide them with the most rounded customer service experience as possible.’
He continued: ‘Since Live Chat was launched to Manheim Online last month, we’ve seen an impressive upsurge in the amount of site visitors. In the first week alone, we undertook more than 50 Live Chat conversations.’
Manheim currently offers a variety of channels through which motor retailers can purchase stock throughout the year, including a chain of 18 physical auction centres across the UK, via its award-winning online platform Simulcast and through its 24/7 stock listings and regular Bid & Buy Now events.