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McLaren’s new director

Time 10 years ago

62766mclarMCLAREN Automotive has announced the appointment of a new sales and marketing director – Greg Levine.

Levine has over 15 years automotive industry experience, including a successful five-year spell as head of Audi South Africa. More recently Levine was head of operations at Audi UK, and is expected to bring to McLaren a ‘broad and successful past and valuable exposure to commercially impactful marketing, retailer and customer programmes’.

Antony Sheriff, managing director at McLaren Automotive, said: He has rapidly moved up through the ranks in the business and enjoyed great success in South Africa and the UK. His knowledge of the retail business and brand-building is excellent, and the fact that he has chosen to step into this crucial role at McLaren Automotive is testimony both to his drive and ambition, and McLaren’s ability to persuade strong industry players to join our team.


Levine said: McLaren’s plans for a brand new car company are unique: they cover all aspects from design and development, to setting up a global retail network, and launching new technologies and processes that benefit the customer.

“I have watched this project grow with great interest and feel privileged to join such an exciting and dynamic brand at such an important phase in its development.’

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer.

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