2:57 pm, February 28, 2011
MERCEDES-Benz is the UK’s number one most desirable consumer brand in 2011, a new table has revealed.
The German brand topped the Consumer Superbrands 2011 table and has beaten last year’s winner Microsoft, which dropped into 6th place. Luxury watch brand Rolex finished in second place, while the top three was rounded off by the BBC.
The annual Consumer Superbrands results follow a robust research process administered independently by The Centre for Brand Analysis, which analysed the views of more than 2,000 members of the British public. The annual Consumer Superbrands survey, now in its 12th year, has become a key barometer of the strength of brands across a wide variety of sectors.
Stephen Cheliotis, chairman of the Expert Council & CEO, The Centre for Brand Analysis, said: ‘Mercedes-Benz has had a consistently strong performance over the last five years having been in the top ten since 2006, so it’s great to see the brand finally come out on top especially in their 125th anniversary year. This year’s Superbrands 500 features a combination of consistency and volatility, although as ever, those at the top tend to be more consistent performers.’
Wilfried Steffen, president and CEO Mercedes-Benz UK adds: ‘Winning the Superbrands survey is very special for Mercedes-Benz, and I am delighted that we’ve achieved the coveted number one spot in our 125th ear. Everybody in the company is absolutely committed to delivering exceptional levels of customer service, and this survey result shows that these efforts are paying off, because the British public voted for us. Winning Superbrands UK proves that Mercedes-Benz is as desirable now as it ever was, and throughout 2011 we will continue launching a wide range of innovative new products and customer service initiatives across the country.’
